| Find out how your B2B web site attracts visitors and what improvements to its contents and structure could produce a healthy flow of prospective clients from Internet... and how search engine optimization affects your online success... |
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Internet Marketing & Search Engine Optimization Analysis
Well, it means the art of improving the search engine positioning of your web site so that you can harness the power of Internet marketing for our business. As such, we're not a search engine optimization company directly. We offer search engine optimization services only in connection with web design and, indirectly, in analysing your existing site for its potential of being listed sufficiently near the top in the major Internet search engines so it is found by prospective customers. SEO search engine optimization is an unknown quantity for most and certainly quite misunderstood by many. It has nothing to do with "cheating" search engines to place your web pages at the top of a search with definite key words, because such search engine positioning does you more harm than good.
Internet marketing and search engine ranking
Yet Internet marketing through a high search engine ranking is an extremely powerful way of receiving a continuous FLOW of new prospective customers. Even better, it costs nothing apart from the search engine optimization service and the SEO copywriting (also called "online copywriting" the creation of web site text content that will improve search engine rankings by generating text that's relevant to the search terms for which that page is optimized AND, preferably, is planned for that target group with the help of a survey). Some call it search engine marketing, others online marketing, but most commonly it is known as search engine optimization service, delivered by a search engine optimization specialist. Now, you might be amazed at how FEW of the SEVERAL BILLION web pages on the Internet have actually been optimized for any search term of word. Any search you make on Internet search engines be it a Google search, a Yahoo search, an MSN search, or whatever you feel is the best search engine produces a huge number of listed pages, usually thousands but often tens or hundreds of thousands. Regardless of how fast your Internet connection, it is relatively slow to check out these pages... and unless YOUR page is listed among the top 10-20, it won't receive many clicks. If your web site page appears somewhere around 21-50, nobody is going to find it. And if it's beyond 50... well, you get the idea. All search engines list web pages according to their own specifications, which are held in strict secrecy and changed continually. Thus, those who offer to cheat search engines are always behind the renewals and can produce short-lived benefits at best. At worst, the search engine will take action to ban your web site if they catch onto what you or your "search engine optimization specialist" are doing. But more to the point, what good is having a web page that lists high on the search engines but is filled with cryptic combinations of key words without any message to the target person who clicks the link and arrives at your site? The content of your web pages is what really produces results from those who find your site. Thus, the online copywriting is more relevant than the search engine optimization... IF you have to choose. But you shouldn't HAVE to choose... and you don't, if you hire someone who IS a copywriter and understands search engine optimization. The truth is that search engine optimization is relatively easy once you follow the proper route of creating factual and interesting web site content. See. The Internet is a library of free information and all search engines earn their keep through advertising, so it's in their interest to list every web page that contains GENUINELY RELEVANT INFORMATION. And for that reason, the only effective (and honest) way of search engine optimization involves creating copywriting and a website copywriter who understands search engine positioning and knows how to optimize each of the pages of your web site for the relevant key words that are searched most on the Internet. I can tell you it works and I have many web sites selling well on their own without any work, all created with the simple principle described above. Yet, for whatever reason, this simple remedy seems to be largely unknown to most corporations, despite the fact that a small investment in search engine optimization could become a virtual gold mine of new business through the Internet... a flow of sales leads that just keeps growing year after year!
Would you like to know how your web site attracts visitors and how it conforms with the basic rules of search engine optimization?Now you have a chance to find out how your company web site can draw in targeted visitors and thus produce prospective clients for you. I'm not offering search engine positioning services as such, only an analysis of your web site and how it could be improved to CATCH the flow of prospective customers who search the Internet for your line of services and/or products. We call it the Internet Marketing & Search Engine Optimization Analysis and in this service, I will analyse your web site and give you a detailed report on issues such as...
You will receive all this in a written report created for you individually. In addition to the written report, I am happy to discuss the findings of the written report with you on the telephone if you so choose.
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Best wishes,
Harry Kafka
HDK Consultants
Ltd
32 Manning Close
Richmond Square
East Grinstead RH19 2DR
West Sussex, United Kingdom
Tel. 01342-328 116
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