The B2B Executive's
Newsletter

B2B branding revealed

Learn the insider secrets of successful and purposeful branding for the B2B sector... and find out how you can tailor your brand to the exact wishes of your target group!

Click here to read about the differences between consumer and B2B branding and how to utilise branding successfully.

Positioning in B2B marketing

Positioning is a much misunderstood tool of marketing. Read how its power is largely left unutilised by most of your competitors in the B2B sector...

Click here to read an article on how you could utilise clever and accurate positioning to compare favourable in your market.

B2B Sales

Any business lives by its sales results. And for most B2B companies, their sales is perhaps the biggest roller-coast ride, offering moments of success and despair in continuity.

Would it be possible to control sales so the results come in more evenly and retain a viable range at all times? Here, even the smallest improvement can produce a lot. Learn how to take an outsider's viewpoint on your sales...

Click here to read about tools with which the executive can influence & control sales results while making it much easier to find sales persons and get them productive!

B2B advertising

Are you truly getting your money's worth in B2B advertising?

This article blows the cobwebs from B2B advertising and shows what you need to make it produce results and return the investment...

Click here to read how B2B and consumer advertising differ... and why it's vital to understand B2B advertising.

B2B business strategy

A brand new outlook on creating a truly result-producing strategy for your B2B company.

I guarantee this one will absolutely amaze you in its conclusions... and I leave it to you to decide what's what!

Click here to read how this new but proven B2B business strategy can make a huge difference in sales results!

B2B advertising campaigns — the big insider secret

How are B2B advertising campaigns created... and who are they for actually? Read why ad agencies never ask if their campaign returned your investment and how they explain it... and what you should know before you spend another penny for advertising!

Click here to read about the big secret of the advertising industry on B2B ad campaigns... this is something you'll want to know about!

B2B Copywriting

Did you know that all communication is imbued with emotions... and that feelings propel action always? Learn what "action" scientific text produces and what's needed to make someone CONTACT you...

Click here to read how hugely copywriting influences your marketing & sales success.

B2B Telemarketing

Telemarketing is the most powerful method of prospecting IF aligned correctly... which it seldom is. This article brings you the insider secrets of telemarketing which aren't known to most experts!

Click here to read how telemarketing can produce a huge upsurge in B2B prospecting instantly.

Email marketing

Email marketing is one of the most unutilised ways of free marketing simply because we confuse it with the idiotic spam sent by morons. Yet email marketing can be a powerful tool in the B2B marketing... and it costs practically NOTHING.

Click here to read the truth about email marketing and how B2B can utilise it...

B2B web design — the two-pronged online strategy

Web design is a confusing subject in that those claiming expertise in it don't usually understand the GOAL of online marketing. Subsequently, B2B companies have impressive web sites which yet produce practically no prospective clients. In this article, we look at a whole new strategy of web design for B2B companies, one which can give you the best of both worlds...

Click here to read about B2B web design and how this two-edged online strategy could give you both the impressive and the results-producing in B2B web site design...

B2B Internet Marketing: A great idea or a hoax?

Traditionally the B2B sector has not been interested in Internet marketing due to its bad reputation. But do we know all there is to know about it... or are we simply drawing our conclusions from the silliest form of unsolicited e-mails that we receive? What IS Internet marketing as utilised for the B2B sector?

Click here to read about Internet Marketing and how it could be used ethically and successfully for promoting B2B industries...

B2B Executive: How to introduce changes to your company

Introducing any change to personnel can be precarious to say the least. Before you even suggest a change, read this article. It offers the executive many hard-won pointers on what to expect and how to introduce improvements to his company without problems and with optimum success.

Click here to read how the B2B executive can introduce changes to his personnel so that those improvements will be adopted and implemented optimally...

Market research B2B

A market research survey can give you a HUGE competitive advantage with your target group if used correctly. Learn what is needed to secure an edge over the competitors...

Click here to read how market research will enable your marketing to hit its goal accurately and efficiently.

B2B direct mail marketing

Direct mail marketing can be a very effective tool in acquiring new clients, but few B2B companies know how to use it correctly... and even the so called professionals of direct mailing make terrible mistakes...

Click here to read what makes direct mail marketing effective in B2B prospecting...

How do you MOVE B2B decision-makers to take action?

The decision-maker in B2B is usually a rationally thinking person. Yet every human being is influenced by his feelings... and a strong-enough emotional impulse is the prerequisite for TAKING ACTION. But how do you move a logical mind into the realm of emotional impulses so he takes action?

Click here to read these insider secrets of creating marketing content that has the capacity to MOVE your target person so he takes action to contact you...

B2B Client-Satisfaction

Clients' way of thinking about you is very specific and is influenced greatly by whatever you do (or don't do) in regards to enquiring about their satisfaction. Read about the amazing discoveries regarding clients' satisfaction and what causes it!

Click here to read how you could set up a client-satisfaction programme and sell a lot more to existing customers...

B2B Added Value

Most of what is sold as "value added service" in this world is NOT. The art of adding value is one of true value but this is a subject in which misconceptions abound aplenty. Amazingly, for B2B, the best way of adding value is to add a way to help your prospect understand the value of your services...

Click here to read how to add value to your B2B services the genuine way.

Tailor-Made B2B Seminars & Workshops

Looking for an easy, effective and yet entertaining way to educate your team members on a specific subject matter, solving problems and giving data and tools to succeed better at their work? If so, perhaps one of our seminars or workshops could be just the ticket. We create seminars on most subjects and here are a few more popular ones presented...

Click here to read what we can offer in way of tailored seminars or workshops for your company on specific subjects...

B2B Telemarketing Result-Optimization Analysis

If your company has a telemarketing activity, this introductory service can evaluate the function and your telemarketing approach so that you can optimise the positive results. Learn how to tweak the activity to utilise its true potential and direct its awesome power toward achieving new clients...

Click here to read the presentation of the B2B Telemarketing Result-Optimization Analysis.

Internet Marketing & Search Engine Optimization Analysis

How well does your web site produce prospective clients... and what could be done to improve that immediately and significantly? Learn how to tweak your site to work for you better.

Click here to read the presentation of Internet Marketing & Search Engine Optimisation Analysis.

B2B Success Marketing Analysis

A useful analysis giving much new data on the true potentials of marketing with your target group. Learn how you can improve results and check for any missing steps in your marketing presentation.

Click here to read the introduction of B2B Success Marketing Analysis.

B2B One-day introductory consultation

This introductory service offers a full day of consulting any any and all subjects that you feel important at this point. Secure an expert for a day and find solutions to problems now.

Click here to read about our B2B introductory consultation package and how it will be tailored to your wishes exactly.

About our services to B2B companies

To clarify our range of services to the B2B sector, here's a short description of most of our services and our operating procedure with new clients. Please read this before asking for a quote for any of our services unless you've already ordered one or more introductory service.

Click here to read a presentation of all the services HDK Consultants Ltd provides to the B2B sector and how we operate with new clients.

Exchange links with us

We gladly exchange links with web sites related to the B2B sector.

Click here to reach our link exchange page if your site is B2B-related.

B2B Links & Resources

Here are some useful links and resources for the B2B sector.

Click here to reach our B2B links & resources page.

A free newsletter to top executives of B2B companies

We offer a free email-based newsletter to top executives of B2B companies. If you quality, click here to reach the subscription page of the B2B Executive's Newsletter!