Marketing Analysis:
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B2B Marketing Analysis — what's the true potential of your marketing concept?

Do you sometimes get the feeling that you're on the threshold of a groundbreaking innovation about the marketing and sales of your company... that there IS a way of increasing your sales onto a whole new level, if only you could put your finger on it?

If so then I want to acknowledge your perceptions because you're probably on the money with your thinking.

It is absolutely true that hardly anyone utilises his or her potential fully. Or, to put it in a more sociable way, despite all our achievements, we STILL possess HUGE RESERVES of unutilised potential that's available...

...once we realise WHAT to apply it to and HOW.

Your true power in terms of available achievements is just endless, in fact.

We confuse mental power with physical and thus assume that we have limitations in both fields.

And while you can easily become exhausted physically, finding your powers drained after some exertion, the fact is that mentally you could just keep going without any need to assume limits to what you can achieve.

Of course, it's easier said than done. And it is true that there are things that can influence your image of your mental powers. But it's only the IMAGE you have on those powers, not the power itself.

However, our image of these powers regulates what we think is possible.

There one phenomenon that will deflate our image of what we can do mentally... and do it quite quickly at that.

Failure, the major barrier to marketing success

Anyone who does anything will fail occasionally. Absolute perfection is a great GOAL but only if we understand that it's a theoretical perfection which is rarely achievable... and never obtainable for any CONTINUOUS activity.

Aiming at perfection is merely a mental guarantee that you're aiming HIGH ENOUGH to achieve far in excess of the mediocre result.

But with all the pressures and problems of the executive work-a-day world, one is easily fooled into believing that anything short of perfection means failure... which is not true, of course.

Yet it's true enough that failing is poisonous to one's determinism to persist on a chosen course and insist on solving the problems that lay in the way to our goal.

We try to get some project off the ground or above the level of results at which it seems stuck. We push, we try, we tweak it and try again, we change people, methods, systems, tools... and it just WON'T BUDGE!

If anything, the sale statistics RELAPSE and sales go DOWN when we expected and upward trend.

Or it does go up but then, inexplicably, drops again and often below the level at which we started pushing!

Oh, it can be SO soul destroying... so much so in fact that nobody can keep it up forever. Failure is poison to the mind and the bad news is that what produces more failures than successes will inevitably be deserted sooner or later.

The employees will abandon it sooner... and the executive in charge of it will give up last... but given up it will be because failure is torture to our goals and it will not allow continuance for very long.

Thus, failure is not just something we can tolerate or learn to live with.

Of course it is part of life to face failure occasionally. It pops up here and there now and again... but in DIFFERENT parts of the business with different people doing different things... and once corrected, these problems disappear... done and dusted.

But failure in the SAME project, disaster following each attempt of correcting the problem, continuous failure... that's something no-one can tolerate for long.

The symptoms of failure of long duration are tiredness, lack of energy, and a kind of hopelessness about the future.

One feels a bit numb and tries to avoid thinking about THE project (or area in which failure persists) and begins to "accept the realities of life" which tell us that it wasn't really possible to achieve the goal in the first place.

The cause of this unpleasant state of being is really just failure. Or perhaps we shouldn't say "just" because too much failure for too long in some area of our business is a serious thing indeed.

Of course, the concept of "failure" means different things to different people. More often than not, we can feel we've failed simply because we've not achieved AS MUCH as we set out to accomplish... and although we've done VERY WELL we FEEL that we've failed.

I'm not talking about unrealistic expectations here as much as the concept of understanding how self-set challenges work. To achieve a viable result (one that's good enough, above the line of profitability and/or mediocrity), one MUST set a target that's HIGHER.

That's the structure of human achievement: You set a goal that's so high that even if you don't achieve it fully you still have a sufficient margin to put you over the important line of viability.

Yet, we tend to forget this part of the strategy and aim for perfection, which basically sets us up for the feeling of having failed.

But failure, whether objectively existent or self-appointed, is a HUGE problem for everyone who sets out to achieve worthwhile results on continuous basis.

Yet failure can be solved.

Antidote for failure

It is possible to handle failure. It's not an incurable illness of some kind and it can be solved, but only if the person BELIEVES it can, of course.

Essentially there are two ways of handling the past failures.

One is what we've already discussed here on some parts: Find out if you've inadvertently formed some preconceptions and rules for yourself that create a Catch 22 such as "success has to be 100% absolutely perfect or else it's a failure" or other such subconsciously formed considerations which make it impossible to SEE success.

I think you'll find that many failures will actually turn out to be relative successes, which in itself will help you revitalise your desire to reach the goals you've set for the business activity.

The second way of handling past failures involves understanding WHAT went wrong.

Normally when things go wrong there's much mystery involved in what it was EXACTLY that caused the failure. Usually there is more than one opinion on what it was. More often than not, we don't bother analysing it THAT closely and something is left unknown.

The fact of the matter is that to REMAIN a failure, some aspect of it must have remained unknown.

Now, I know this sounds really cruel, but here goes: If you really spotted the exact cause of the failure then it would have solved the problem.

Finding the exact cause of an unwanted condition will immediately make solution possible. I'm not even talking about your willingness as it's obvious you had it as it was you trying to solve the problem.

So, failure requires something to be left unnoticed or unknown. And when that occurs, then we are actually solving a DIFFERENT problem than the one we have... and thus the solution won't fix it.

Now, failure cannot stand the light of correct information and analysis.

The best way of changing failure to success is by way of obtaining knowledge about the causes of problems.

The underlying cause for failure shed light on problems and suddenly the solution becomes possible or even obvious.

Failure is not a failure until you give up on the problem and accept failure. Thus, even longstanding problems can be solved through acquiring knowledge as long as the activity or the business itself has not been irrevocably discontinued.

And that's the purpose of our B2B Success Marketing Analysis.

B2B Success Marketing Analysis — knowledge for improving conditions

Essentially, the B2B Success Marketing Analysis is a consulting service whose purpose is to help you find solutions to those barriers that currently appear to stop you from achieving the goals you've set for your business activity.

It is tailored for each client individually but includes certain standard elements:

Marketing analysis interview & analysis: I will interview you on the telephone for about 30-40 minutes to find out about your company, line of business, products and services as well as your own goals for these and other such vital information for the analysis. The idea of this is based on the fact that an outside marketing expert can often notice things which are partly invisible to those who create the whole activity and its products. The EMPHASIS in this analysis is on finding potential opportunities in your market, sales and general possibilities in the B2B marketplace. I stress that we do not criticize you or your activity or products and/or services as that really would not achieve anything and it's also not our angle on assisting well-to-do companies. We only look at positive potentials, respecting the good work you've done and understanding that the hardships of the top executive. I will then work with the information you've given to create a detailed analysis on each point of your marketing, giving recommendations on those aspects which could possibly be tweaked and boosted to achieve more of what you want and already achieve, explaining how it could be achieved.

Review of marketing materials: If you send us your marketing materials — brochures, newsletters, other promotional pieces — we will analyse these from the outsider's viewpoint. This provides you with feedback on how these work in creating interest, how understandably the concepts are explained and what improvements we would suggest, if any... and why.

Hidden potential analysis on your main line of products or services: This is a "treasure hunt" of kinds in which we will analyse your main (or chosen) product or service line to see if an outsider viewpoint can detect new areas of utilization or aspects and specifications that could be highlighted for gaining an edge in the competition. We will also analyse how known unique benefits of your products / services are presented and whether these could be accentuated more beneficially in your marketing.

Success Analysis Report in writing: Based on all of the actions above, I will provide you with a written report on your business activity, which includes the following parts: - an analysis of your business products as seen by an outsider marketing consultant - a report on your marketing materials (if you provide them for me) and recommendations how these might be improved to create higher interest in the target group - a recommendation on any missing promotional elements, marketing & sales tools which would increase your potential in acquiring new clients, along with rationalizations why and how these might be of benefit to you - a report on potential hidden possibilities which may not have been noticed or utilised to their fullest, along with recommendations on how to make use of these in your activity.   NOTE: Feedback on your web site is not included in this service. However, if you're interested in obtaining an analysis on your company web site as to its potential to obtain contacts and sales leads, please click here to see the presentation of our Internet Marketing & Search Engine Optimization Analysis.

A suggestion & ballpark estimate of additional services: Additionally, if I believe we can participate in assisting you achieve more results through our marketing services, we will give you a ballpark figure of the cost we would charge for these services. These services include campaign strategy planning, market research, creation of value-added service concepts and the tools to market & sell these, copywriting, creation of marketing materials, web design, web content creation, search engine optimization, and Internet marketing. This is not a quote but rather an idea of what costs would be involved and, if any of our services are of interest to you, we will then give you a written quote.

The report is delivered as a PDF document via e-mail to you usually within a week from the telephone interview or three days after we've received your marketing materials for analysis.

The cost of your B2B Success Marketing Analysis

The B2B Success Marketing Analysis includes a lot of work and our normal price for it is £1497.00. However, if you place your order you can take advantage of our special offer and obtain your B2B Success Marketing Analysis for only £797.00

Please note that we do not consult management consultants or executives of companies whose main service is management or marketing consultancy or advertising.

Areas of technical consultancy — IT, industrial, manufacturing processing, etc. — are, of course, perfectly fine for this introductory service.

What your B2B Success Marketing Analysis can do for you...

I won't try to convince you that WE could do much for your company... but I will claim that YOU can and have.

So, we need to look at your B2B Success Marketing Analysis from that viewpoint:

With your abilities, skills, experience, knowledge, power and resources... how much will just ONE new idea produce in terms of increased success and profits?

I think we can safely say that whatever the quantity, it is far above what average people could ever create.

Now take that thought and MULTIPLY it with any number above one... and you see what your B2B Success Marketing Analysis could do for you.

I cannot say how MANY new ideas you'll acquire with your B2B Success Marketing Analysis but I can say it will be a lot more than one or two.

Based on what you see in the articles on this web site, you'll have to make your own adjudication as to whether or not you think my take on marketing contains something that you see could be useful for your company.

If yes, then you are guaranteed to receive several new viewpoints and ideas from your B2B Success Marketing Analysis as well, simply because I will approach your specific circumstances, market, products and/or services from the same angle.

And it is this information from an exterior viewpoint that brings forth these new ideas... as it is your knowledge and competence that, given a new vantage point, will produce the results within your company.

You are the power that creates the business activity and thereby causes its production. We see as our task to support your power and do everything to provide you with insightful new information that's both truthful and useful... and information that can be put to beneficial use by you in your company.

We only give the possibilities and the data, never involve ourselves in giving opinions on whether and how you should use it or use it at all. You're the boss so it's totally your prerogative how and if you use it.

All I DO guarantee is that your B2B Success Marketing Analysis will contain a new viewpoint and give food for thought and rise to exciting new possibilities within your business activity.

I can only promise that it will be one of the most interesting experiences you've had and that it is a very justifiable investment business-wise simply because you are the power terminal who keeps the business activity going forward and any new ideas will eventually translate into beneficial results through your decisions.

And that's what you're securing for yourself with your B2B Success Marketing Analysis.

So... why not give it a try?

Simply click the order link in the box below to reach our secure order form, give your details and submit your order... and you're on your way to an adventure of more success!

Best wishes,

Harry Kafka
HDK Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead RH19 2DR
West Sussex, United Kingdom
Tel. 01342-328 116
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