The range of
B2B services
delivered by HDK Consultants Ltd

Our range of B2B services

We deliver services only to the B2B sector and companies dealing mainly with B2B clients OR aiming toward that goal.

Our services suit the B2B market best, in other words, and we don't do consumer campaigns or assignments targeting the public sector.

The general principle of using our services is that we offer a number of introductory services which you can choose from as the FIRST step if our approach interests you.

The one exception involves seminars and workshops wherein it is possible to order one as the first purchase, but even there I recommend that you precede it with one of our introductory services.

The logic here is that each of these introductory services will offer a lot of information for BOTH of us.

For you the service offers what it says it does, but for me it will help to understand the way your company operates, familiarising me with your products / services as well as your general policies on production and customer service.

The information that both of us gain from the introductory service will then make it faster and easier to approach one of our MAIN services which is of interest to you.

It will also lower the cost significantly due to the data-finding conducted within the introductory service at a low rate of the special offer.

The introductory services are each presented in more detail elsewhere on our web site, please click the link of the service which interests you.

Our main services are not detailed as such elsewhere but there are articles that pertain to the subject closely and you'll find the link to those articles with each main service.

Introductory B2B services

These are the introductory B2B services we offer:

B2B Success Marketing Analysis

A special service giving a new viewpoint on the strong points of your marketing, giving information on how positive results could be increased by utilising your natural strengths.

This service offers a lot of new information and an outside viewpoint on your potentials in marketing.

Click here to read the presentation of the B2B Success Marketing Analysis.

Internet Marketing & Search Engine Optimization Analysis

A detailed analysis of your web site and its potential to attract a healthy flow of prospective clients, offering new ideas on how to harness the power of the Internet with no added overheads.

An in-depth analysis and report on your potential strengths and how these could be utilised online.

Click here to read the presentation of our Internet Marketing & Search Engine Optimization Analysis.

B2B Telemarketing Result-Optimization Analysis

An in-depth analysis of an existing telemarketing activity to find the way to increase results in prospecting. Does not contain the creation of tools but will definitely offer new insight into the true potential of your telemarketing activity and how to reach a higher level of production both in terms of quality and quantity.

There's an article "B2B Telemarketing" on our site that explains the true potential of your telemarketing activity.

This introductory services is presented in detail elsewhere on our site, please click here to read more about the B2B Telemarketing Analysis.

One-day introductory consultation

This introductory service is basically your day and I will make myself available to discuss and handle anything you want during the hours that are included here.

This is the best alternative if you have an array of issues to discuss or your main concern is not covered by any of the other introductory services.

Click here to read the presentation of this one-day introductory consultation service.

Main services for B2B sector

Next, a very brief description of our main services for B2B companies.

Some of these can be delivered on their own but several of the services require a survey first on which to build the message, tools and approach to your target group.

B2B Target Group Market Research Survey

An extensive survey conducted with your target group to find their factual views and emotional responses to the services and products of your industry, down to mapping out the exact words they use and how they see problems (and which problems ARE problems to them) as well as how those problems should be solved so they can believe in the proposed solution.

There's an article on our site on this subject and it's called "Market research B2B."

B2B Value Added Service Concept Creation

A survey is usually a prerequisite to creating an added-value service concept for your company simply because "value" needs to be what your target group WANTS (but does not receive) from your industry.

This service creates a concept with its own name based solely on what the target group wants and what the decision-makers consider valuable. Such added-value concept will provide a great deal of uniqueness for your marketing.

There's a separate article on our site regarding adding value called "B2B Added Value."

B2B Prospecting & Sales Tools Creation

Once a survey has been conducted and a service concept of high value formulated on that basis, the next step is to create a set of ready-to-use tools for acquiring prospective clients, presenting your service concept to them and signing them onto your services successfully.

There's more information on such tools and their effect in a separate article on our site called "B2B Sales."

B2B Branding Assignments

Creating a unique brand for your services and/or products involves conducting a survey and creating an added-value concept for your services along with a few additional elements such as visual design and client-satisfaction policies.

Branding is an often-misunderstood concept due to advertising agencies' use of consumer-oriented branding techniques and principles.

There's much to be understood about branding and how it should be used with B2B industries. Please read the article "B2B branding revealed" and also another article "Positioning in B2B marketing" to receive this information.

Our brand-creation service includes most of the needed elements PLUS the directing of an ad agency (or a freelance designer) for creation of the visual image of your new brand.

B2B Prospecting Web Site Design

This service does not necessitate that a survey has been conducted but it is definitely an advantage if we know exactly what your target group wants. A prospecting web site is completely different from your company site as each site has a distinct task which cannot be combined online.

To receive more information about the reasoning of having a separate web site for prospecting, please read the article "B2B web design — the two-pronged online strategy" on this site.

B2B Search Engine Optimization Service

Search engine optimization assignments can vary much in content and length, depending on the site being promoted and the extent to which you want it promoted. Essentially, one finds which key words and phrases are most searched-for on the Internet and then inserts those words or phrases onto your web pages so that each page is optimised to list high on search engines on THAT search term.

However, search engine optimization can include a host of additional tasks, such as obtaining related links for your site and securing free online advertising for it. There's more information about search engine optimization on our web page presenting the introductory service called "Internet Marketing & Search Engine Optimization Analysis."

B2B Internet Marketing Assignments

This service is a close cousin to search engine optimization but its emphasis is on creating written materials for utilising various advertising / marketing opportunities offered by the Internet at cost or completely free of charge.

But there are many considerations that make B2B decision-makers reject Internet marketing as a tool. Yet it can be used ethically and successfully although definite skill and planning are required.

To find out more about Internet marketing, please read the article "B2B Internet Marketing: A great idea or a hoax?" on our site.

B2B Copywriting Assignments

We undertake copywriting for authoring of text content for a host of purposes. Usually it is recommended that a survey on the views of your target group be conducted prior to creating text content but this is not always necessary.

There are a few extremely important distinctions to be made in regards to copywriting, as professional copywriting should not aim at showing the intelligence of the writer but make the reader feel clever.

To obtain this information, I warmly recommend reading the article "B2B Copywriting" on our site before giving out any copywriting assignment.

B2B Client-Satisfaction Programmes

We create full-fledged and totally tailored client-satisfaction programmes for B2B industries.

Clients' satisfaction depends amazingly little on the TECHNICAL QUALITY of your delivery.

Due to human thinking, the feeling of satisfaction is created by the client and only if he LOOKS at what he receives with the viewpoint of "have I received what I expected or even more so?"

We both create client-satisfaction systems for B2B companies as well as undertake specific client-satisfaction assignments in terms of creating a survey and interviewing a set number of your clients for finding out and rating their satisfaction toward various aspects of your services.

These assignments are not the run-of-the-mill client-satisfaction surveys conducted simply as a minimum criteria for an ISO quality system, but in-depth research actions for finding out specific information from your clients so you know how to adjust your services and what to offer to existing clients.

Thus, client-satisfaction is caused by ENQUIRING about clients' satisfaction. However, there are certain important factors involving HOW this is done. Please read the article "B2B Client-Satisfaction Programmes: Adding tremendous value to your services FREE" on our site to obtain this information.

We also offer a specific one-day Client-Satisfaction theme seminar on the subject, which will give an expanded understanding on the true potential of a well planned client-satisfaction programme.

B2B Seminars and Workshops

I conduct seminars and workshops on select subjects as well as with tailor-made agendas for groups ranging from five to fifty people.

A seminar is often the quickest way to get a group to learn some new techniques or to handle fixed ideas that have become barriers to production OR simply motivate the crew.

To view the subjects please read the presentation "Tailor-Made B2B Seminars & Workshops" on our site. Note that you can always suggest a subject for a seminar to us as this list covers only those that are most in demand.

B2B Training / Implementation Programmes

On occasion we undertake larger assignments that involve setting up a whole new activity or unit for a B2B company and working closely with it for longer periods to ensure that the recruitment, training, implementation and supervising of the activity run smoothly until it becomes established and produces at a viable range and with prediction.

Some parts of this type of assignment are covered in the articles "B2B Executive: How to introduce changes to your company" and "B2B business strategy" on our site.

Creating Telemarketing Systems

We undertake creating full of partial building of complete telemarketing systems for B2B companies for the purpose of prospecting. These systems are for your use and include careful research, creation of telemarketing tools and instructions of training and also possibly a manual for continous in-house training of telemarketers.

If telemarketing is of interest to you right now, please visit our site www.telemarketingtips.info which concentrates wholly on B2B telemarketing.

Other B2B Marketing Communication Projects

Sometimes the required action does not suit any specific heading but is still within the realm of marketing communication. We will be happy to review your request and, if within our expertise, give you a quote on it.

Contact us

If any of our services are of interest to you, please use the contact form to send your enquiry or simply telephone me on (01342) 328 116.

We will be happy to discuss the possibility of cooperation.

Best wishes,

Harry Kafka
HDK Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead RH19 2DR
West Sussex, United Kingdom
Tel. 01342-328 116
CONTACT FORM