| These services and products are created by Harry Kafka, a marketing consultant and lecturer for the past three decades. Mr Kafka works with business-to-business concepts, creating unique added-value concepts and marketing tools.... |
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| These services and products are created by Harry Kafka, a marketing consultant and lecturer for the past three decades. Mr Kafka works with business-to-business concepts, creating unique added-value concepts and marketing tools.... |
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About HDK Consultants Ltd and this site
My name is Harry Kafka and my speciality is "treasure hunting" for B2B businesses to find out what their target groups want and hold in high value. While I have many web sites, the site www.competitivebranding.com is one of a kind in that I've made absolutely NO attempt to please the sensitivities of the reader. I am fully aware that the content articles on this web site will upset some readers. But I'm not looking to connect with those visitors. The idea of laying it all out, stating my views without trying to restrain or moderate my stand, is simply to create sufficient EDGE into my communication to interest LIKE-MINDED executives. This web site and the views it presents are an invitation. The invitation is extended only to those who agree with the principles of one or more of these articles. If you do then I guarantee you will find our services both interesting and extremely useful in aiding you to achieve the goals you've set. My view of the marketing and advertising services offered to the B2B sector is not based on the idea that all is well. It's not. In fact, a lot of those services lead the B2B executive astray. I don't care how well established these ad agencies and marketing gurus are. It doesn't impress me any that they're rich and "generally accepted." In our world, there are still a lot of "solutions" which are "generally accepted" just because nobody has anything workable to offer instead. I strongly protest the idea that marketing is just an EXPENSE, something which is budgeted for while no-one expects it to produce any RESULTS. On these web pages, you will see how much of the marketing pot of the B2B sector is practically wasted on various "creative ideas" whose planning is more for the sake of entertainment or the glory hunt of ad agencies than for creating a healthy flow of new clients for the B2B company. I don't believe in doing marketing campaigns without first surveying the needs and wishes of the target group ALONG with a careful analysis of the vendor's unique potentials. I don't believe in doing surveys which predetermine the end result as questions are multiple choice or otherwise loaded with "what's expected as the answer." And I don't believe in creating campaigns for the purpose of selling to MY client — the B2B company and its top executive — because YOU are not going to buy your product... so I only do campaigns for your target group.
Our servicesOn this site we offer four different introductory services. These are available to everyone and their goal is to produce information on which both of us can then decide whether or not we want to proceed onto our main services. All of our services are presented on a separate page on this site, please click here to view it.
Harry Kafka's approach and its purposeOn this site, I've pulled no punches in the attempt to please anyone. This is because I am in the lucky position of not needing any assignments. Thus, I take them on only because they interest me... which is why I've made the contents unequivocal in their stance. If you find these texts to your liking then you and I think much alike, which is my prerequisite for considering cooperation. If after you've received our introductory service you want to proceed with cooperation, I will promise you three things. One is that I will not take on any assignment on whose success I'm not sufficiently certain AND whose subject matter is of no interest to me. Many things interest me and B2B innovations especially, but my point is that I don't want to do a job unless I'm truly interested in what I take on to promote. The second promise is that I will speak the truth to you always BUT I will never criticise you or try to force you into implementing my recommendations. And my last promise is that I guarantee you will find many interesting new data within the assignment, which data will open new possibilities and enable you to solve problems you didn't expect.
Acknowledging the top executiveIn my view, the top executive does not receive the acknowledgment that he or she deserves. I say this NOT out of trying to please but because it is my goal to provide loyal support and acknowledgment to those executives I choose to work with. Consequently, this "slant" is visible on these pages and it may offend someone who is not a top executive. For this I could apologise... but I won't, because this web site is only meant for the top executives! I hope you enjoy these articles and welcome any feedback you wish to offer.
Best wishes, Harry Kafka |
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HDK
Consultants Ltd was founded in 2001 to act as the vessel for
my publications and services for the business-to-business sector.
We have certain industry-specific marketing systems and we deliver
tailored services to B2B companies.